National Instruments
Organic | Link
As part of Organic I took part in designing a transformational digital platform that shifted National Instruments’ (NI) go-to-market strategy, customer experience, and internal ways of working.
As part of our end-to-end redesign, we sought to simplify their messaging and customer journeys to reduce reliance on offline sales and support while focusing on helping customers understand NI’s unique value proposition, find the solution that best met their needs, effectively browse through NI’s wide breadth of products and solutions, transact digitally, and manage their relationship via self-service features.
Since the NI.com relaunch, they have seen a 45% increase in online sales, a 21% increase in self-service cases, and 166% increase in high-value leads.
User Account
Orders
Self-Service Calibration (Initiate)
Self-Service Calibration (Request)
Self-Service Calibration (Manage)
